Ross Hornish

Ross Hornish is a digital marketing expert with over a decade of experience leading campaigns for major companies, such as FedEx, AutoZone, & Terminix. Combining a passion for helping businesses grow with proven expertise in SEO, PPC, and Paid Social Media, Hornish founded Search Marketing Pros to provide growth and visibility to home services companies. Ross is also an Adjunct Professor of Marketing at Rhodes College where he teaches Digital Marketing.

Articles by

Ross Hornish

How Home Services Companies Rank in Google AI Overviews and AI Mode

Google's AI search guide says "same rules, new surface." That's half true. The mechanics changed. For home services companies, six things matter most: page speed, real photos, unique local pages, GBP consistency, authentic mentions, and real expertise.

May 18, 2026

SEO

The Ultimate Guide to Website Migration SEO

The ultimate guide to website migration SEO covers the importance of SEO in migration strategies, various types of website migrations, and comprehensive checklists for a successful migration. The guide delves into key considerations, best practices, and real-life case studies to help ensure a seamless and successful website migration.

May 10, 2024