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As of October 1, 2026, Google Local Services Ads (LSA) will charge you for a missed call during your listed business hours if the caller stays on the line for more than 20 seconds - even if nobody at your company picks up. A call that used to be a missed opportunity is now also a billable lead.
Google's AI search guide says "same rules, new surface." That's half true. The mechanics changed. For home services companies, six things matter most: page speed, real photos, unique local pages, GBP consistency, authentic mentions, and real expertise.
The ultimate guide to website migration SEO covers the importance of SEO in migration strategies, various types of website migrations, and comprehensive checklists for a successful migration. The guide delves into key considerations, best practices, and real-life case studies to help ensure a seamless and successful website migration.
