Ever feel like your TikTok ads are mere spectators in the dynamic world of viral content?

By partnering with Search Marketing Pros, you'll have the opportunity to work with our team of creative experts who understand the nuances of TikTok's platform. We'll develop tailored ad campaigns, compelling videos, and engaging brand storytelling strategies to captivate your audie


Don't miss out on the immense potential of TikTok Advertising to amplify your brand.

Contact Search Marketing Pros today and take advantage of our industry-leading TikTok Advertising services. Let us help you unleash your brand's creativity, share your unique story, and connect with a global audience on TikTok. Get started on the path to effective brand storytelling with Search Marketing Pros now!

What do our TikTok Advertising services include?

Are you ready to unlock the immense potential of TikTok Advertising? Our TikTok Ads Agency is here to help you harness the power of this dynamic platform. As a leading TikTok Advertising Agency, we specialize in creating impactful campaigns that resonate with your target audience. Our expert team understands the intricacies of TikTok's algorithm and can craft compelling ad strategies that drive real results. 

Whether you're a brand looking to expand your reach or an influencer seeking to amplify your presence, our TikTok Ad Agency has got you covered. With our comprehensive TikTok Advertising Services, including the cutting-edge TikTok Ads Service MSV (Managed Services for Video), we take care of everything from campaign planning and content creation to optimization and performance tracking. Let our TikTok Social Media Agency be your partner in success, as we unlock the full potential of TikTok Advertising for your business.

TikTok Advertising Strategy

At Search Marketing Pros, we recognize the transformative power of TikTok in the digital marketing landscape. Beyond being a favorite among the younger generation, TikTok has reshaped modern culture and sound, presenting businesses with unparalleled opportunities for brand visibility.

Our approach to TikTok marketing is multifaceted. We believe in strategic planning. From setting up a dedicated TikTok Business account, diving deep into TikTok influencer marketing, to leveraging the platform's diverse ad formats, we ensure our strategies are comprehensive.

We prioritize understanding the unique TikTok algorithm, ensuring content is tailored for maximum visibility. Moreover, we emphasize regular content posting, backed by a well-structured content calendar, and continuous performance tracking. For business owners and digital marketing managers, our approach guarantees not just presence but prominence on TikTok, driving engagement and conversions.

Send Me a Proposal

TikTok Audience Targeting

At Search Marketing Pros, we're acutely aware of the dynamism and potential TikTok offers for businesses. To harness this potential, precise audience targeting is paramount. We begin by tapping into your existing customer data, offering a foundational understanding of your core audience.

On TikTok, we utilize both interest and behavior targeting, ensuring your ads resonate with users based on their passions and recent interactions. Custom Audiences, which focus on users already familiar with your brand, are a cornerstone of our strategy, amplifying the chances of conversion. To further expand reach, we employ Lookalike segments, targeting users with profiles similar to your established audience.

Continuous analysis of performance data is crucial, and we're committed to refining strategies based on real-time insights. A/B testing further augments our approach, allowing us to discern the most effective targeting strategies swiftly. For business owners and digital marketing managers, our approach ensures your TikTok ads are not just seen but also resonate, driving meaningful engagement and conversions.

Send Me a Proposal

TikTok A/B Testing

At Search Marketing Pros, we recognize the unique challenges and opportunities TikTok presents for advertisers. While A/B testing is a tried-and-true method in the digital marketing realm, its application on TikTok requires a nuanced approach. TikTok's rapidly evolving content landscape means that ad creatives can become outdated quickly, necessitating frequent refreshes to stay relevant.

Unlike platforms like Facebook, where ads can have a longer lifespan, TikTok demands constant adaptation to current trends. While Facebook provides a plethora of metrics for in-depth analysis, TikTok primarily focuses on impressions, clicks, and conversions. Despite these challenges, we believe in the potential of TikTok advertising.

Our strategy involves continuous monitoring of TikTok trends, diversifying ad creatives, and being agile in our response to changing user preferences. For business owners and digital marketing managers, our approach ensures that TikTok campaigns are not just reactive but also proactive, leveraging the platform's strengths while mitigating its challenges.

Send Me a Proposal

TikTok Conversion Tracking

At Search Marketing Pros, we prioritize the precision and effectiveness of your TikTok advertising campaigns. Recognizing the power of the TikTok Pixel, we integrate this essential tool to monitor and analyze website interactions stemming from TikTok ads.

This pixel, a unique code snippet placed on your website, facilitates the sharing of website events directly with TikTok. It captures a spectrum of actions, from product views to final purchases, mapping out the complete customer journey. The data collected ranges from event details, timestamps, IP addresses, user agent details, to cookies, providing a comprehensive view of user interactions.

The pixel gathers metadata and button clicks, offering insights that can enhance pixel event setup and refine ad personalization. To ensure data accuracy and compliance, we recommend tools like the TikTok Pixel Helper. Our approach ensures that business owners and digital marketing managers have a transparent, data-driven perspective of their TikTok ad performance, enabling informed decisions and optimized results.

Send Me a Proposal

TikTok Reporting & Analysis

At Search Marketing Pros, we understand that data-driven insights are the backbone of successful TikTok marketing. TikTok's analytics platform provides a wealth of information, and we harness it to its full potential. We assess video views, profile visits, and engagement metrics to gauge overall account performance.

Diving into insights into individual video performance, helping us identify which content resonates most with your audience. The Follower tab provides a deep dive into audience demographics, their interests, and activity patterns, enabling us to tailor content for maximum impact.

For those leveraging TikTok's live feature, the LIVE tab offers insights into viewer engagement and the effectiveness of live sessions. By continuously monitoring these metrics, we ensure that your TikTok strategy is not only aligned with current trends but also optimized for your specific audience. For business owners and digital marketing managers, our comprehensive approach to TikTok analytics ensures that every campaign is backed by data, maximizing reach and ROI.

Send Me a Proposal

Continuous Optimization

At Search Marketing Pros, we're committed to ensuring that your TikTok advertising campaigns deliver optimal value. Drawing insights from the article, we understand the significance of Value-Based Optimization for Web (VBO Web) in TikTok advertising. VBO Web is designed to help advertisers pinpoint the most relevant audiences, optimizing not just for conversions but also for the value of those conversions.

This approach considers both the quantity and quality of conversions, ensuring a higher return on ad spend (ROAS). We utilize two key bidding strategies: Highest Value and Minimum ROAS, tailoring our approach based on your specific objectives. We adhere to best practices such as setting reasonable ROAS bids, allocating adequate budgets, and allowing campaigns to run for at least seven days for accurate performance assessment.

Our method ensures that business owners and digital marketing managers benefit from a strategy that's not just about driving conversions, but about maximizing the value of each conversion, leading to enhanced ROI.

Send Me a TikTok Ads Proposal

Looking for plans and pricing?
Get a custom TikTok Advertising plan

Custom TikTok Ads Plans

Starting at $2,000 / mo

Discuss your business goals

We’ll work with you to decide both short and long-term objectives so we create an TikTok Ads Plan that works towards your goals.

Analyze your market and competitors

We'll dive into your competitors - find strengths and weaknesses - to determine the best action plan.

Review your roadmap

Lastly, we'll review your roadmap and give you a clear process that shows you exactly what should happen when.

Included in All Plans

  • green_true

    Tailored TikTok Advertising campaigns, designed for local audiences, featuring captivating ad content, precise targeting, and data-driven approaches to amplify local brand visibility and drive engagement

  • green_true

    Roadmap with priorities that allow you to understand exactly what needs to get done when

  • green_true

    Data-backed recommendations

  • green_true

    All-in-one competitor snapshot

Benefits of TikTok Ads from Search Marketing Pros


Actionable & Prioritized Roadmap

Embark on a journey where every beat, every move, and every second is a meticulously orchestrated step in your brand’s digital ballet across the TikTok stage. With our actionable & prioritized roadmap, we navigate through the vibrant landscape of TikTok Ads, crafting a strategy that’s not just a plan but a narrative, ensuring every campaign, every interaction, and every conversion is a scene in your brand’s story of social success.


ROI Growth

In the universe of TikTok Ads with Search Marketing Pros, your investment doesn’t just work - it dazzles and delights. We turn your advertising budget into a spectacle of ROI growth, ensuring every dollar spent is a note in a melody of conversions, crafting a narrative of success that resonates across every like, every share, and every comment.


Revenue That Keeps on Giving

Imagine a world where your TikTok Ads aren’t just campaigns but a perpetual performance in the digital theater of your audience’s screens. Our strategies ensure that your social platforms are not just converting but continuously performing, turning every like into a lead and every share into a sale, ensuring your TikTok Ads become a revenue stream that flows, uninterrupted and ever-prolific.


Experts On-Demand

Navigating the ever-evolving stage of TikTok Ads requires not just expertise but a relentless pursuit of the new, the innovative, and the effective. With our on-demand experts, you have at your fingertips a team that doesn’t just understand TikTok Ads but lives it, ensuring your campaigns are not just in the race but leading it, turning every insight into an opportunity, and every opportunity into a conversion.

Our TikTok Advertising process

Step 1: Discovery

Our journey begins with a heartfelt dive into your business objectives, where we seek not merely the metrics, but the rhythm that pulsates through your digital endeavors. We immerse ourselves in your brand, becoming intimately acquainted with the audience you seek to captivate, and gently unravel your existing TikTok campaigns, sketching the current narrative of your brand's digital saga.

Step 2: Analysis

With a palette of analytical artistry and digital curiosity, we embark on a meticulous exploration of your ad performance, audience engagement, and creative resonance. Our eyes dance over the rhythm of your click-through rates, the resonance of your ad creatives, and the melody of your conversion paths. This phase is about unearthing the hidden, yet potent, data-driven insights that will fuel our strategy, ensuring every ad, every pixel, and every conversion is a harmonious note in your brand’s symphony.

Step 3: Roadmap

Armed with a canvas of insights, we then architect a strategic roadmap that’s as visionary as it is actionable. This roadmap is your brand’s compass in the digital wilderness of TikTok Ads, detailing a robust implementation plan adorned with clear milestones. We lay down a solid framework for meticulous campaign crafting, ensuring a rhythmic cadence of enhancement that propels your digital narrative towards a zenith of audience enchantment.

Pricing custom to you. Starting at $1,000.

Get started

Solving key challenges for different businesses

"The report provided by Search Marketing Pros was comprehensive and easy to understand. It outlined areas of improvement and provided actionable recommendations that we have implemented with great success. The team's expertise and attention to detail were evident throughout the audit process."

Justin True
CEO, JDT Advisors


Unlock 25% greater ROI with Search Marketing Pros  TikTok Advertising

Search Marketing Pros


Dedicated account manager to work with your team


All-in-one platform and reporting to see TikTok Advertising services ROI in real-time


Plans built to meet your business objectives, competitive advantages and market changes


Full view project management, help desk and direct client phone

Typical TikTok Ads Agency


Dedicated account manager that may respond when convenient


Multiple reporting and/or lagging in reporting tracking things that don’t move ROI


Duplicate checklist used on every company and industry


Dedicated account manager to work with your team

In-house Marketer


Team member with the best intentions that can’t keep up with changing digital environment


Reports when things go well, but won’t show when things go wrong (and may not know why)


Has the drive to finish, but with limited resources, can only address so many things at once


Dedicated account manager to work with your team

Learn more about TikTok Ads

 Different TikTok Advertising Strategies

TikTok advertising offers a range of strategies to engage its massive and highly engaged user base. In-Feed Ads blend seamlessly with organic content, while Brand Takeovers and TopView Ads provide full-screen visibility. Branded Hashtag Challenges encourage user participation and user-generated content.

Branded Effects and AR Content offer interactive experiences, and Influencer Marketing leverages popular creators. Custom audience targeting, Lookalike Audiences, and retargeting ensure precise audience reach. Geo-targeting allows for local targeting, and conversion tracking measures ad effectiveness. Split testing helps optimize campaigns, and seasonal campaigns tap into timely trends. Continuously analyze performance metrics to refine and improve TikTok advertising strategies.

Send Me a Proposal

How to Choose an Objective & Audience in TikTok

To choose an objective and audience in TikTok advertising, start by defining your campaign goal and identifying your target audience based on demographics and interests. Explore TikTok's ad library for inspiration and set a realistic budget for your campaign duration.

Experiment with different ad formats, and A/B test ad creatives and targeting options. Optimize your ads based on performance and consider TikTok's young user base when crafting engaging and creative content. Implement conversion tracking to measure ad effectiveness, monitor key metrics, and make data-driven decisions to refine your campaigns. By following these steps, you can run effective TikTok ad campaigns that align with your marketing objectives and reach the right audience.

Send Me a Proposal

How to Set Your Budget for TikTok

To set your budget for TikTok advertising, start by defining your campaign objectives and understanding your target audience. Choose the appropriate ad format based on your goals and allocate a realistic budget for the campaign duration. Utilize TikTok's bidding system and start with a smaller budget to test different ad creatives and segments.

Monitor performance metrics regularly and optimize your campaigns accordingly. Consider the potential lifetime value of acquiring a new customer when setting your budget, and be flexible to adjust it based on results. By following these steps, you can effectively allocate your budget for TikTok advertising and achieve your marketing goals.

Send Me a Proposal

TikTok Advertising Best Practices

To succeed with TikTok advertising, prioritize creativity and understand your audience's preferences. Keep your videos short, around 15 to 60 seconds, and leverage trends and hashtag challenges to engage users. Optimize your ads for mobile, experiment with different ad formats, and collaborate with influencers for wider reach.

Test and iterate on your creatives and audience targeting to optimize performance. Include a clear call-to-action, measure key metrics, and maintain authenticity to build a positive brand image. Stay current with TikTok's updates and features to stay relevant and connect with the platform's active and youthful audience.

Send Me a Paid Social Proposal

TikTok Advertising services FAQs

What is a TikTok Ads Agency?

A TikTok Ads Agency is a specialized marketing agency that focuses on creating and managing advertising campaigns on TikTok, a popular social media platform. They have expertise in leveraging TikTok's advertising tools, targeting options, and creative formats to help businesses achieve their marketing goals and maximize their reach on the platform.

How can a TikTok Ads Agency benefit my business?

A TikTok Ads Agency can bring several benefits to your business. They have in-depth knowledge of TikTok's algorithm, trends, and user behavior, allowing them to create highly targeted and engaging ad campaigns. By partnering with a TikTok Ads Agency, you can save time and resources, as they handle the entire process from strategy development and content creation to campaign optimization and performance tracking. Their expertise can help drive brand awareness, increase engagement, and potentially lead to higher conversions on TikTok.

What services does a TikTok Advertising Agency offer?

A TikTok Advertising Agency offers a range of services to support your TikTok ad campaigns. These services can include campaign strategy development, audience research and targeting, creative content creation (such as videos and images), ad placement and optimization, budget management, and performance reporting. Some agencies may also offer additional services like influencer collaborations, cross-platform marketing integration, and strategic consulting to maximize your advertising efforts on TikTok.

How do I choose the right TikTok Ads Agency for my business?

When choosing a TikTok Ads Agency, consider their experience and expertise in TikTok advertising. Look for agencies that have a proven track record of successful campaigns and understand your industry or target audience. Evaluate their creative capabilities, strategic approach, and the level of customization they can provide to align with your brand's unique requirements. Additionally, consider their reporting and communication processes, as well as their ability to adapt to changing trends and algorithm updates on TikTok. Request case studies or references to assess their past performance and client satisfaction levels.

How do I get started with TikTok Advertising services?

Getting started with Search Marketing Pros TikTok Advertising services is quick and seamless. Simply reach out to our team by calling (901) 699-4779  or request a free proposal here, and we'll guide you, ensuring a smooth onboarding experience tailored to your specific needs.

View all deliverables for TikTok Advertising services*

TikTok Ad Strategy


Audience Research and Targeting


TikTok Ad Creatives

Ad Campaign Setup

TikTok Hashtag Challenges

TikTok Branded Effects

Ad A/B Testing

Conversion Tracking Setup

Performance Monitoring & Optimization

TikTok Influencer Marketing

Competitor Analysis

Performance Reporting

Ad Compliance & Policy Management

Ongoing Strategy Recommendations

Ad Concept & Storyboarding

Ad Placement & Scheduling

Budget Management

*Deliverables based on business strategy, scoping, hourly rate, requirements,  website size/needs/age, current platforms, etc. - deliverables listed as given in an ideal scenario