Ever felt your LinkedIn Ads are mere posts amidst a sea of professional prowess?

By partnering with Search Marketing Pros, you'll have the opportunity to optimize your LinkedIn Advertising campaigns for prospecting, retargeting, and lead generation. We'll develop tailored ad campaigns, leverage sponsored content, implement strategic targeting, and employ lead generation tactics to maximize your campaign performance and generate valuable B2B leads.


Don't miss out on the potential of LinkedIn Advertising to drive business growth.

Contact Search Marketing Pros today and take advantage of our industry-leading LinkedIn Advertising services. Let us help you unlock the full potential of LinkedIn's professional network to reach decision-makers, nurture high-quality leads, and maximize the effectiveness of your B2B marketing efforts. Get started on the path to effective LinkedIn Advertising with Search Marketing Pros now!

What do our LinkedIn Advertising services include? 

Achieve exceptional business success by harnessing the power of LinkedIn advertising through our comprehensive suite of services. As a leading LinkedIn marketing company, we offer top-notch LinkedIn advertising services designed to drive targeted traffic, generate high-quality leads, and boost brand visibility. Our team of experienced LinkedIn advertising consultants understands the intricacies of the platform and can develop customized strategies that align with your unique business goals. From creating compelling ad campaigns to optimizing LinkedIn paid ads for maximum ROI, we provide end-to-end solutions that ensure your message reaches the right audience at the right time. Partner with us to unlock the full potential of LinkedIn advertising and propel your business towards unparalleled growth and success.

LinkedIn Advertising Strategy

At Search Marketing Pros, we recognize the unparalleled potential of LinkedIn as a platform for professional networking and targeted advertising. With over 900 million members globally, LinkedIn has evolved from a mere networking site to a powerful tool for B2B marketing.

Our approach to LinkedIn advertising is rooted in understanding the diverse ad options available, from sponsored content to Matched Audiences. We prioritize tailoring ads to specific audience interests, leveraging LinkedIn's granular targeting criteria, such as industry, job title, and skills.

We emphasize the importance of personalizing ads, as today's B2B buyers expect tailored engagement. By utilizing various ad formats, from single-image ads to video ads, we ensure that our campaigns resonate with the professional intent of LinkedIn users. We also harness the power of LinkedIn's Matched Audiences feature to enhance reach and engagement. For business owners and digital marketing managers, our strategy offers a comprehensive approach to LinkedIn advertising, ensuring that every campaign is optimized for maximum impact and ROI.

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LinkedIn Audience Targeting

At Search Marketing Pros, we understand the power of precision targeting on LinkedIn, a platform renowned for its professional audience. Leveraging LinkedIn's diverse targeting options, we craft campaigns that resonate with the right audience segments.

From geographic locations based on user profiles and IP addresses to audience attributes encompassing company details, job experience, and education, our strategies are comprehensive. We also harness the potential of Matched Audiences, enabling retargeting based on website visits, ad engagements, and interactions with your LinkedIn Page.

We're adept at utilizing interest and trait-based targeting, ensuring ads align with users' professional interests and behaviors. Importantly, we adhere to LinkedIn's guidelines, ensuring no discriminatory targeting based on protected personal characteristics. For business owners and digital marketing managers, our approach to LinkedIn audience targeting guarantees that your message reaches the most relevant professionals, driving engagement and conversions.

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LinkedIn A/B Testing

At Search Marketing Pros, we champion the power of data-driven decision-making in advertising. Leveraging LinkedIn's robust A/B testing capabilities, we craft campaigns that are both insightful and impactful. A/B testing on LinkedIn is a scientific process, allowing advertisers to test hypotheses by altering a single variable in two simultaneous campaigns.

This approach provides concrete data on which ad variation performs better, offering invaluable insights for future campaigns. Additionally, LinkedIn's Campaign Manager tool facilitates A/B testing across various ad facets, from creative elements to audience attributes. We also utilize LinkedIn's ad variations feature, which optimizes campaigns by testing multiple creative changes simultaneously.

Whether it's determining the most resonant image or understanding audience preferences, our approach ensures continuous learning and optimization. For business owners and digital marketing managers, our commitment to experimentation and analysis ensures that LinkedIn campaigns are always evolving, maximizing engagement and ROI.

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TikTok Conversion Tracking

At Search Marketing Pros, we prioritize precision in understanding the impact of your LinkedIn advertising campaigns. LinkedIn's Conversion Tracking is a powerful tool that provides insights into the actions taken by users after engaging with your ads.

By integrating the LinkedIn Insight Tag onto your website, we can monitor actions such as form submissions or sign-ups for free trials. This tag not only captures page visits but also tracks specific call-to-action button clicks. For those seeking flexibility, LinkedIn offers multiple data sharing methods, including manual CSV uploads and a continuous data stream via the Conversions API. Combining the Insight Tag with the Conversions API can provide a comprehensive view of your ad performance, minimizing signal loss and enhancing efficiency.

Our approach ensures that business owners and digital marketing managers receive a holistic view of their campaign's effectiveness, enabling data-driven optimizations and maximizing ROI.

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LinkedIn Reporting & Analysis

At Search Marketing Pros, we believe in the power of data-driven insights to shape successful LinkedIn advertising campaigns. LinkedIn's Reporting and Analytics tools are designed to provide advertisers with a comprehensive understanding of their campaign performance. These tools allow you to identify key campaign metrics that align with specific objectives. It offers insights into the Reporting Dashboard within the Campaign Manager, emphasizing the importance of demographic options, filtering techniques, column views, and performance chart analysis.

We focus on Conversion Tracking, including offline conversions, and provides strategies to optimize campaign performance using demographics, audience insights, and LinkedIn's recommendations. For business owners and digital marketing managers, our approach ensures that every LinkedIn campaign is backed by robust analytics, facilitating informed decisions and strategies that yield the highest ROI.

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LinkedIn Continuous Optimization

At Search Marketing Pros, we recognize the transformative power of continuous optimization, especially on a platform as dynamic as LinkedIn. 80% of B2B social media leads originate from LinkedIn, making it imperative to fine-tune campaigns for optimal results. A pivotal aspect of this optimization is ensuring a robust LinkedIn conversion rate.

Several strategies we focus on, including targeting the right audience, crafting professional and compelling ad copy, rigorous testing of ad variations, designing informative landing pages, and even trialing ad content organically before launching paid campaigns. The emphasis on the context of LinkedIn ads is paramount, as the platform's professional nature demands a different approach than more casual social media sites.

For business owners and digital marketing managers, our approach to LinkedIn continuous optimization ensures that campaigns are not static but evolve based on real-time insights and performance metrics, driving maximum engagement and conversions.

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Looking for plans and pricing?
Get a custom LinkedIn Advertising plan

Custom LinkedIn Ads Plans

Starting at $1,000

Discuss your business goals

We’ll work with you to decide both short and long-term objectives so we create an LinkedIn Ads Plan that works towards your goals.

Analyze your market and competitors

We'll dive into your competitors - find strengths and weaknesses - to determine the best action plan.

Review your roadmap

Lastly, we'll review your roadmap and give you a clear process that shows you exactly what should happen when.

Included in All Plans

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    Customized LinkedIn Advertising campaigns, geared towards local audiences, showcasing engaging ad content, precise targeting, and data-driven strategies to bolster local brand presence and generate leads

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    Roadmap with priorities that allow you to understand exactly what needs to get done when

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    Data-backed recommendations

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    All-in-one competitor snapshot

Benefits of LinkedIn Ads from Search Marketing Pros


Actionable & Prioritized Roadmap

Embark on a journey where every click, every lead, and every conversion is a meticulously orchestrated step in your brand’s digital ballet across the LinkedIn stage. With our actionable & prioritized roadmap, we navigate through the sophisticated landscape of LinkedIn Ads, crafting a strategy that’s not just a plan but a narrative, ensuring every campaign, every interaction, and every conversion is a scene in your brand’s story of professional networking success.


ROI Growth

In the universe of LinkedIn Ads with Search Marketing Pros, your investment doesn’t just work - it dazzles and delights. We turn your advertising budget into a spectacle of ROI growth, ensuring every dollar spent is a note in a melody of conversions, crafting a narrative of success that resonates across every like, every share, and every comment.


Revenue That Keeps on Giving

Imagine a world where your LinkedIn Ads aren’t just campaigns but a perpetual performance in the digital theater of your audience’s screens. Our strategies ensure that your social platforms are not just converting but continuously performing, turning every like into a lead and every share into a sale, ensuring your LinkedIn Ads become a revenue stream that flows, uninterrupted and ever-prolific.


Experts On-Demand

Navigating the ever-evolving stage of LinkedIn Ads requires not just expertise but a relentless pursuit of the new, the innovative, and the effective. With our on-demand experts, you have at your fingertips a team that doesn’t just understand LinkedIn Ads but lives it, ensuring your campaigns are not just in the race but leading it, turning every insight into an opportunity, and every opportunity into a conversion.

Our LinkedIn Advertising process

Step 1: Discovery

Our journey begins with an intimate dive into your business objectives, where we seek not merely the metrics, but the heartbeat that pulsates through your digital endeavors. We immerse ourselves in your brand, becoming intimately acquainted with the audience you seek to captivate, and gently unravel your existing LinkedIn campaigns, sketching the current narrative of your brand's digital saga.

Step 2: Analysis

With a palette of analytical artistry and digital curiosity, we embark on a meticulous exploration of your ad performance, audience engagement, and creative resonance. Our eyes dance over the rhythm of your click-through rates, the resonance of your ad creatives, and the melody of your conversion paths. This phase is about unearthing the hidden, yet potent, data-driven insights that will fuel our strategy, ensuring every ad, every pixel, and every conversion is a harmonious note in your brand’s symphony.

Step 3: Roadmap

Armed with a canvas of insights, we then architect a strategic roadmap that’s as visionary as it is actionable. This roadmap is your brand’s compass in the digital wilderness of LinkedIn Ads, detailing a robust implementation plan adorned with clear milestones. We lay down a solid framework for meticulous campaign crafting, ensuring a rhythmic cadence of enhancement th

Pricing custom to you. Starting at $1,000.

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Solving key challenges for different businesses

"The report provided by Search Marketing Pros was comprehensive and easy to understand. It outlined areas of improvement and provided actionable recommendations that we have implemented with great success. The team's expertise and attention to detail were evident throughout the audit process."

Justin True
CEO, JDT Advisors


Unlock 25% greater ROI with Search Marketing Pros  LinkedIn Advertising

Search Marketing Pros


Dedicated account manager to work with your team


All-in-one platform and reporting to see LinkedIn Advertising services ROI in real-time


Plans built to meet your business objective, competitive advantages and market changes


Full view project management, help desk and direct client phone

Typical LinkedIn Ads Agency


Dedicated account manager that may respond when convenient


Multiple reporting and/or lagging in reporting tracking things that don’t move ROI


Duplicate checklist used on every company and industry


Dedicated account manager to work with your team

In-house Marketer


Team member with the best intentions that can’t keep up with changing digital environment


Reports when things go well, but won’t show when things go wrong (and may not know why)


Has the drive to finish, but with limited resources, can only address so many things at once


Dedicated account manager to work with your team

Learn more about LinkedIn Advertising services

Different LinkedIn Advertising Strategies

LinkedIn Advertising offers a range of effective strategies to reach and engage with a professional audience. Lead Gen Forms simplify the lead generation process, allowing businesses to capture valuable prospect information directly on LinkedIn. Video Ads engage viewers with compelling visual content that drives brand awareness and engagement.

Sponsored Carousel Ads showcase multiple products or messages in a swipeable format, maximizing storytelling potential. Dynamic Ads use personalized user data for hyper-targeted messaging, enhancing relevance and click-through rates. Retargeting keeps your brand top of mind for users who have interacted with your content or website previously.

Lastly, Account-Based Marketing (ABM) allows precise targeting of specific companies and decision-makers, delivering tailored content to build meaningful business relationships. By combining these strategies, businesses can create powerful LinkedIn campaigns that yield impressive results and drive business growth.

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How to Choose an Objective & Audience for LinkedIn

Choosing the right objective and audience for your LinkedIn advertising campaigns is crucial to achieving your marketing goals and reaching the right professionals. Here's a step-by-step guide to help you make informed decisions:

  • Define Your Campaign Objective: Start by determining the specific goal you want to achieve with your LinkedIn ads. Common objectives include lead generation, brand awareness, website traffic, video views, engagement, and job applications.

  • Understand Your Target Audience: Know your target audience well. Identify the industries, job titles, seniority levels, company sizes, and other relevant demographics that align with your campaign objectives.

  • Use LinkedIn Audience Targeting: LinkedIn offers powerful targeting options, including job title, job function, company name, industry, skills, education, and more. Use these filters to refine your audience and ensure your ads reach the right professionals.

  • Utilize Matched Audiences: Upload your own lists of contacts, website visitors, or account lists to create matched audiences on LinkedIn. This feature allows you to target people who are already familiar with your brand.

  • Consider ABM (Account-Based Marketing): If your objective is to target specific companies or decision-makers, utilize LinkedIn's ABM tools to personalize your content for precise targeting.

  • Align Content with Objectives: Ensure your ad content aligns with your chosen objective and persona (or specific audience personified as a person). For lead generation, create enticing offers or whitepapers; for brand awareness, focus on impactful visuals and engaging messaging.

  • Budget Allocation: Set a budget that aligns with your campaign objectives and audience size. Allocate more budget to campaigns that have clear conversion goals, like lead generation or website visits.

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How to Set Your Budget for LinkedIn

Setting your budget for LinkedIn advertising involves considering your marketing goals, target audience, and available resources. Here's a step-by-step guide to help you set an effective budget:

  • Define Your Campaign Objectives: Determine the specific goals you want to achieve with your LinkedIn ads, such as lead generation, brand awareness, or website traffic. Each objective may require a different budget allocation.

  • Understand Your Target Audience: Identify the demographics, job titles, industries, and other relevant characteristics of your target audience. This information will influence the size and reach of your campaigns.

  • Utilize LinkedIn's Bid System: LinkedIn uses a bidding system, where you bid against other advertisers to have your ads displayed to your target audience. Set your bids based on the value you place on each desired action (e.g., clicks or leads).

  • Choose Your Budget Type: LinkedIn offers two budget types: daily budget and total budget. A daily budget sets a limit on how much you're willing to spend per day, while a total budget caps your spending for the entire campaign duration.

  • Determine Campaign Duration: Decide how long you want your LinkedIn campaign to run. Longer campaigns may require a lower daily budget to spread the spend over time, while shorter campaigns might benefit from a higher daily budget to increase ad frequency.

  • Start with Testing: If you're unsure about the effectiveness of your ads or audience targeting, start with smaller budgets and test different ad creatives and audience segments. Gather data and insights before scaling your budget.

  • Calculate ROI: Continuously measure the return on investment (ROI) for your LinkedIn advertising efforts. If your campaigns are delivering positive results, consider increasing your budget to capitalize on success.

  • Consider the Lifetime Customer Value (LCV): Factor in the potential value of acquiring a new customer when setting your budget. If your customer lifetime value justifies a higher ad spend, you might be willing to invest more to acquire quality leads.

  • Be Flexible: Be prepared to adjust your budget throughout the campaign based on performance and results. Increase budget for top-performing campaigns and reallocate funds from underperforming ones.

By following these steps and regularly monitoring your campaign performance, you can set a budget that aligns with your marketing objectives, maximizes the effectiveness of your LinkedIn advertising, and delivers a strong return on investment.

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LinkedIn Advertising services FAQs

What is a LinkedIn ad agency?

A LinkedIn ad agency is a specialized marketing agency that focuses on providing advertising services on the LinkedIn platform. They have expertise in creating and managing effective LinkedIn ad campaigns to help businesses reach their target audience, increase brand visibility, and drive desired outcomes.

How can a LinkedIn advertising agency help my business?

A LinkedIn advertising agency can help your business in several ways. They have in-depth knowledge of the LinkedIn advertising platform and can develop tailored strategies to maximize the impact of your ads. They can create compelling ad visuals, write engaging ad copy, and optimize your campaigns for better performance. By leveraging their expertise, you can expect increased reach, higher-quality leads, and improved ROI from your LinkedIn paid ads.

What services do LinkedIn advertising agencies typically offer?

LinkedIn advertising agencies typically offer a range of services to help businesses make the most of their LinkedIn ad campaigns. These services may include ad campaign strategy development, ad creation and design, audience targeting, bid management, ad placement optimization, performance tracking and analytics, and ongoing campaign management. Some agencies may also provide additional services such as LinkedIn profile optimization and content creation to enhance overall LinkedIn marketing efforts.

How does LinkedIn paid advertising work?

LinkedIn paid advertising allows businesses to create and display targeted ads to LinkedIn's user base. The platform offers various ad formats, including sponsored content, sponsored InMail, text ads, and dynamic ads. Advertisers can define their target audience based on criteria such as job title, industry, location, and more. They can set budgets, bid strategies, and campaign objectives to reach their desired goals. LinkedIn paid advertising offers a powerful way to promote your business to a professional audience and drive specific actions, such as website visits, lead generation, or event registrations.

What should I look for when selecting a LinkedIn marketing company?

When selecting a LinkedIn marketing company, it's important to consider a few key factors. Look for agencies that have experience and expertise specifically in LinkedIn advertising. Consider their track record and client testimonials to assess their past performance. Also, evaluate the range of services they offer and whether they align with your business goals. Communication and transparency are crucial, so ensure the agency is responsive and provides clear reporting on campaign performance. Lastly, consider the agency's pricing structure and how it fits within your budget.

How can LinkedIn advertising services contribute to my overall marketing strategy?

LinkedIn advertising services can play a valuable role in your overall marketing strategy by complementing other channels and tactics. LinkedIn's professional network offers a unique opportunity to reach decision-makers, professionals, and specific target audiences. By incorporating LinkedIn ads into your marketing mix, you can enhance brand awareness, generate quality leads, drive website traffic, promote content, and strengthen your brand's presence in the professional sphere. A well-rounded marketing strategy may combine LinkedIn advertising with other digital marketing efforts, such as search engine optimization (SEO), social media marketing, and content marketing, to achieve comprehensive and effective results.

How do I get started with LinkedIn Advertising services?

Getting started with Search Marketing Pros LinkedIn Advertising  services is quick and seamless. Simply reach out to our team by calling (901) 699-4779  or  request a free proposal, and we'll guide you, ensuring a smooth onboarding experience tailored to your specific needs.

View all deliverables for LinkedIn Advertising services*

LinkedIn Ad Strategy


Audience Research and Targeting


Ad Creatives & Copywriting

Ad Campaign Setup

Sponsored Content & Sponsored InMail

Lead Generation Forms

Conversion Tracking Setup

Ad A/B Testing

Performance Monitoring & Optimization

Competitor Analysis

Performance Reporting

Ad Compliance & Policy Management

Ongoing Strategy Recommendations

Campaign Strategy & Planning

Ad Placement & Scheduling

Budget Management

*Deliverables based on business strategy, scoping, hourly rate, requirements,  website size/needs/age, current platforms, etc. - deliverables listed as given in an ideal scenario