Ever feel like your Facebook Ads are like whispers in a bustling digital marketplace?

By partnering with Search Marketing Pros, you'll have the opportunity to optimize your Facebook Advertising campaigns for prospecting, retargeting, and remarketing. We'll develop tailored ad creatives, implement pixel tracking for precise retargeting, and create personalized remarketing campaigns to maximize customer engagement and drive conversions.


Don't miss out on the potential of Facebook Ads to drive conversions.

Contact Search Marketing Pros today and take advantage of our industry-leading Facebook Advertising services. Let us help you unlock the full potential of Facebook's targeting capabilities to reach new prospects, retarget website visitors, and engage with your existing customers. Get started on the path to effective Facebook Advertising with Search Marketing Pros now!

What does our Facebook Advertising include?

Our Facebook Ads Agency is designed to help businesses effectively navigate the world of Facebook advertising. As a leading Facebook Ads Agency, we specialize in providing top-notch Facebook advertising services to our clients. Our team of experts is well-versed in creating and managing successful Facebook ad campaigns that deliver measurable results. 

As a trusted Facebook ads marketing agency, we understand the intricacies of the platform and leverage its powerful targeting capabilities to reach the right audience for your business. Whether you're a small startup or an established brand, our experienced professionals will tailor a strategy to meet your specific goals. Partnering with our Facebook ads company ensures that you have a dedicated team focused on maximizing your ad spend and driving growth through effective Facebook advertising.

Facebook Advertising Strategy

At Search Marketing Pros, we understand the evolving landscape of Facebook advertising. As organic reach on Facebook dwindles, the importance of a robust paid strategy becomes paramount. With nearly 3 billion monthly users, Facebook offers an unparalleled opportunity for brands to gain visibility.

Our Facebook Advertising Strategy emphasizes the platform's advanced targeting capabilities, allowing businesses to hone in on potential customers based on interests, past engagement, and demographic details. We leverage Facebook's robust analytics to track real-time ad performance, ensuring that every dollar spent is optimized for maximum ROI.

At Search Marketing Pros, we believe in a hybrid strategy, combining the power of paid campaigns with organic engagement to foster genuine relationships with your audience. Whether you're a business owner or a digital marketing manager, trust in Search Marketing Pros to navigate the intricacies of Facebook advertising, ensuring your brand remains at the forefront of your target audience's mind.

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Facebook Audience Targeting

At Search Marketing Pros, we recognize the power of precision in Facebook ad targeting. With the vast array of targeting options available, it's crucial to strategically pinpoint the right audience segments for optimal results.

Our approach taps into recent purchasing behaviors, leveraging partnerships with data brokers to access rich consumer insights. We harness life events targeting to connect with users during pivotal moments, from engagements to home purchases. Our expertise extends to creating custom audiences, nurturing leads, and building loyalty by re-engaging existing contacts.

We utilize lookalike audiences to mirror and expand upon your established customer base, ensuring a broader yet relevant reach. By layering these targeting strategies, we craft hyper-targeted campaigns that resonate deeply with the intended audience, ensuring that business owners and digital marketing managers achieve unparalleled engagement and conversion rates.

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Facebook A/B Testing

At Search Marketing Pros, we excel in the art and science of Facebook A/B testing, a crucial tool for optimizing ad campaigns on the platform. Our approach is rooted in a meticulous process of experimentation, where we systematically test various elements of Facebook ads to uncover the most effective combinations. This involves a deep dive into different ad creatives, formats, and audience targeting options to determine what resonates best with your target demographic.

Our data-driven methodology is key to this process. By analyzing the results of A/B tests, we gain valuable insights that inform strategic decisions. This approach allows us to enhance key performance indicators such as click-through rates, engagement, and conversions. It's not just about running tests - it's about understanding the data behind them and using that knowledge to refine and improve your ad campaigns continuously.

We pay close attention to the nuances of each test, ensuring that every campaign is tailored to the specific needs and preferences of your audience. This level of detail and ongoing monitoring of A/B test results is what sets us apart. It enables us to fine-tune strategies in real-time, keeping your campaigns fresh, relevant, and compelling.

Our expertise in Facebook A/B testing is more than a service; it's a pathway to maximizing your return on investment on the platform. By partnering with us, you gain access to a team dedicated to elevating your advertising effectiveness and helping you achieve your marketing objectives on Facebook. Let Search Marketing Pros be your guide to mastering Facebook A/B testing and unlocking the full potential of your ad campaigns.

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Facebook Conversion Tracking

At Search Marketing Pros, we emphasize the importance of tracking every conversion to ensure the highest ROI for your Facebook campaigns. We utilize Facebook's advanced conversion tracking system, which allows businesses to monitor their return on investment down to the last penny.

Our process begins with the installation of the Facebook pixel on every page of your website, capturing all page views and setting a foundation for event measurement. We then select from the nine standard event actions, such as "Phone Call Engagement" or "Lead Form Completion," tailoring them to your specific campaign objectives. To ensure accuracy, we also employ tools like the Facebook Pixel Helper and integrate custom conversions for granular insights.

This meticulous approach ensures that every action on your site, from product views to final purchases, is tracked, analyzed, and optimized. For business owners and digital marketing managers, our method offers a clear view of campaign performance, enabling data-driven decisions that maximize results.

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Facebook Reporting & Analysis

At Search Marketing Pros, we believe in the power of data-driven insights to shape and refine your Facebook marketing strategy. Facebook, being a dominant social platform, offers a plethora of analytics capabilities. While the native Facebook Analytics was discontinued in 2021, we use robust tools that connect to Meta for in-depth Facebook data reporting.

Our approach harnesses tools within the Meta Business Suite and Creator Studio, providing a comprehensive view of your brand's performance on the platform. We dive deep into metrics such as CPL (Cost-Per-Lead), Impressions, ROAS (Return-On-Ad-Spend) and Website Clicks. By evaluating key performance indicators like reach, engagement, and content resonance, we offer actionable insights to optimize your campaigns.

We emphasize the importance of competitor analysis, enabling brands to benchmark their performance and identify growth opportunities. For business owners and digital marketing managers, our approach ensures that your Facebook marketing efforts are not just data-informed but also strategically aligned for maximum impact and ROI.

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Facebook Continuous Optimization

At Search Marketing Pros, we champion the continuous optimization of Facebook ad campaigns to ensure maximum ROI. We understand that investing in paid marketing on social media should yield proportional returns in terms of defined conversion metrics, be it lead forms, website hits, or app downloads.

Contrary to common myths, conversion rate optimization (CRO) is not just about increasing website traffic or equating conversions solely to sales. It's a structured, data-driven approach that involves A/B testing to understand audience behavior better. We debunk the myth that CRO is limited to redefining lookalike audiences or that it can save a business from a complete website redesign.

In reality, CRO measures the efficiency of your Facebook ad campaign, ensuring content resonating with audiences, and adapting strategies based on dynamic feedback. Whether it's optimizing CTAs, ensuring landing pages resonate, or refining audience definitions, our approach ensures that your Facebook campaigns are not just data-informed but also strategically poised for success.

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Looking for plans and pricing?
Get a custom Facebook Advertising plan

Custom Facebook Ads Plans

Starting at $2,000 / mo

Discuss your business goals

We’ll work with you to decide both short and long-term objectives so we create a Facebook Ads Plan that works towards your goals.

Analyze your market and competitors

We'll dive into your competitors - find strengths and weaknesses - to determine the best action plan.

Review your roadmap

Lastly, we'll review your roadmap and give you a clear process that shows you exactly what should happen when.

Included in All Plans

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    Customized Facebook Advertising campaigns, focused on local audiences, with captivating ad content, precise targeting, and data-driven strategies to boost local brand presence and drive conversions

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    Roadmap with priorities that allow you to understand exactly what needs to get done when

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    Data-backed recommendations

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    All-in-one competitor snapshot

Benefits of Facebook Ads from Search Marketing Pros


Actionable & Prioritized Roadmap

Embark on a journey where every ad, every click, and every conversion is a meticulously orchestrated step in your brand’s digital ballet across the Facebook stage. With our actionable & prioritized roadmap, we navigate through the vibrant landscape of Facebook Ads, crafting a strategy that’s not just a plan but a narrative, ensuring every campaign, every interaction, and every conversion is a scene in your brand’s story of social success.


ROI Growth

In the universe of Facebook Ads with Search Marketing Pros, your investment doesn’t just work - it dazzles and delights. We turn your advertising budget into a spectacle of ROI growth, ensuring every dollar spent is a note in a melody of conversions, crafting a narrative of success that resonates across every like, every share, and every comment.


Revenue That Keeps on Giving

Imagine a world where your Facebook Ads aren’t just campaigns but a perpetual performance in the digital theater of your audience’s screens. Our strategies ensure that your social platforms are not just converting but continuously performing, turning every like into a lead and every share into a sale, ensuring your Facebook Ads become a revenue stream that flows, uninterrupted and ever-prolific.


Experts On-Demand

Navigating the ever-evolving stage of Facebook Ads requires not just expertise but a relentless pursuit of the new, the innovative, and the effective. With our on-demand experts, you have at your fingertips a team that doesn’t just understand Facebook Ads but lives it, ensuring your campaigns are not just in the race but leading it, turning every insight into an opportunity, and every opportunity into a conversion.

Our Facebook Advertising process

Step 1: Discovery

Our journey commences in immersing ourselves in your business goals, where we seek not merely the metrics, but the heartbeat that pulsates through your digital endeavors. We surround ourselves in your brand, becoming intimately acquainted with the target audience you seek to captivate, and gently unravel your existing Facebook campaigns, sketching the current narrative of your brand's digital saga.

Step 2: Analysis

With a palette of analytical artistry and digital curiosity, we embark on a meticulous exploration of your ad performance, audience engagement, and creative resonance. Our eyes dance over the rhythm of your click-through rates, the resonance of your ad creatives, and the melody of your conversion paths. This phase is about unearthing the hidden, yet potent, data-driven insights that will fuel our strategy, ensuring every ad, every pixel, and every conversion is a harmonious note in your brand’s symphony.

Step 3: Roadmap

Armed with a canvas of insights, we then architect a strategic roadmap that’s as visionary as it is actionable. This roadmap is your brand’s compass in the digital wilderness of Facebook Ads, detailing a robust implementation plan adorned with clear milestones. We lay down a solid framework for meticulous campaign crafting, ensuring a rhythmic cadence of enhancement that propels your digital narrative towards a zenith of audience enchantment.

Pricing custom to you. Starting at $1,000.

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Solving key challenges for different businesses

"The report provided by Search Marketing Pros was comprehensive and easy to understand. It outlined areas of improvement and provided actionable recommendations that we have implemented with great success. The team's expertise and attention to detail were evident throughout the audit process."

Justin True
CEO, JDT Advisors


Unlock 25% greater ROI with Search Marketing Pros  Facebook Advertising

Search Marketing Pros


Dedicated account manager to work with your team


All-in-one platform and reporting to see Facebook Advertising ROI in real-time


Plans built to meet your business objectives, competitive advantages and market changes


Full view project management, help desk and direct client phone

Typical Paid Social Media Agency


Dedicated account manager that may respond when convenient


Multiple reporting and/or lagging in reporting tracking things that don’t move ROI


Duplicate checklist used on every company and industry


Dedicated account manager to work with your team

In-house Marketer


Team member with the best intentions that can’t keep up with changing digital environment


Reports when things go well, but won’t show when things go wrong (and may not know why)


Has the drive to finish, but with limited resources, can only address so many things at once


Dedicated account manager to work with your team

Learn more about Facebook Advertising

Different Facebook Advertising Strategies

The strategy with which you approach your Facebook ads is more important than the ad itself. Let's review a few different strategies that will help us meet our goals: 

  • Facebook Ads + Google Ads = A Match Made in Heaven

  • Facebook Ads + Content Marketing = A Match Made for the Stars

  • Facebook Ads + Instagram Ads

  • 3x3 Grid Video Series

  • Funnel Conversions

  • Remarketing to Current Customers

  • Giveaways to Build Prospect Lists

  • Multi-product Ads for Ecommerce

  • Finding New Prospects With Lookalike Audiences

  • Using Instant Experiences as Landing Pages

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How to Choose an Objective & Audience

Choosing the right objective and audience for your Facebook ads is critical for a successful campaign. Start by defining your campaign's goal, whether it's Awareness, Consideration, Conversion or Post-purchase. The objective should align with your broader marketing strategy. Next, carefully identify your target audience.

Utilize Facebook's powerful targeting options, such as demographics, interests, behaviors, and custom audiences, to reach the right people who are most likely to engage with your ads. Take advantage of Lookalike Audiences to find users similar to your existing customers. Continuously test and refine your audience criteria and ad objectives to optimize performance and achieve the best return on investment (ROI) for your Facebook ad campaigns.

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How to Set Your Budget for Facebook

Setting a budget for your Facebook advertising campaigns requires careful consideration of your marketing goals, target audience, and available resources. One of the most important things you can do is to calculate Lifetime Customer Value (LCV) to know how much each customer is worth (potentially down to the product line) to know how much to properly spend on a customer.

Attaining a customer that brings in $500 revenue in the first year (let's say $150 in profit) that usually stays for 3.5 years ($1,750 in revenue and $525 in profit) drastically changes how much you'd spend on the customer year 1 compared to LCV (or LTV as it's referred to sometimes). After that, understanding your overall business goals, objectives, upcoming product launches or service area launches

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Facebook Advertising Best Practices

Facebook ad best practices can significantly improve the performance and effectiveness of your ad campaigns. Here are some key practices to consider:

  • Know Your Audience: Understand your target audience's preferences, behaviors, and pain points to create relevant and engaging ad content.

  • Clear Call-to-Action (CTA): Include a compelling and straightforward CTA that tells the audience what action you want them to take after seeing your ad.

  • High-Quality Visuals: Use eye-catching and professional-quality images or videos that resonate with your brand and message.

  • Test Different Ad Formats: Experiment with various ad formats like carousel, slideshow, and video to see which works best for your campaign.

  • Mobile Optimization: As the majority of Facebook users are on mobile, ensure your ad visuals and landing pages are mobile-friendly.

  • A/B Testing: Continuously test different ad elements like images, copy, CTAs, and audiences to optimize your campaigns.

  • Custom Audiences: Utilize custom audiences to target existing customers or website visitors for more personalized messaging.

  • Lookalike Audiences: Expand your reach by targeting users who share similarities with your existing customers.

  • Ad Scheduling: Optimize your budget by scheduling your ads to run during peak times when your audience is most active.

  • Landing Page Relevance: Ensure that your ad's landing page aligns with the ad content and provides a seamless user experience.

  • Ad Frequency: Avoid ad fatigue by monitoring ad frequency and adjusting your targeting or creative if necessary.

  • Remarketing: Use retargeting to re-engage users who have previously interacted with your website or app.

  • Monitor Metrics: Track important metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to measure the success of your campaigns.

  • Budget Allocation: Allocate your budget based on the performance of different campaigns and focus on the ones with the highest ROI.

  • Regular Optimization: Continuously analyze ad performance and make data-driven adjustments to improve results.

By implementing these Facebook ad best practices, you can create more compelling and targeted campaigns that resonate with your audience and drive better results for your business.

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Facebook Advertising FAQs

What is a Facebook Ads Agency?

A Facebook Ads Agency is a specialized agency that helps businesses create, manage, and optimize advertising campaigns on the Facebook platform. They have expertise in leveraging Facebook's advertising tools and features to maximize the effectiveness of ad campaigns and achieve specific marketing objectives.

What services do Facebook Ads Agencies provide?

Facebook Ads Agencies provide a range of services to assist businesses in their Facebook advertising efforts. These services include campaign strategy development, ad creative creation, audience targeting, budget management, campaign optimization, performance tracking, and reporting. They tailor their services to meet the unique goals and requirements of each client.

How can a Facebook Ads Agency help improve my advertising on Facebook?

A Facebook Ads Agency can help improve your advertising on Facebook in several ways. They have a deep understanding of the platform's features, targeting options, and best practices, allowing them to create highly targeted campaigns that reach the right audience. They also optimize your campaigns based on data analysis, refining ad copy, visuals, and targeting to improve engagement and conversions. Their expertise and insights help you make the most of your advertising budget and achieve better results.

How do I choose the right Facebook Ads Agency for my business?

When choosing a Facebook Ads Agency, consider factors such as their experience, track record of success, client testimonials, and the specific services they offer. Look for agencies that align with your business goals and have a proven ability to deliver results. It's also essential to communicate your expectations and ensure that the agency has clear strategies to achieve your objectives. Transparency, communication, and a collaborative approach are crucial in selecting the right agency for your business.

How do I get started with Facebook Advertising services?

Getting started with Search Marketing Pros Facebook Advertising services is quick and seamless. Simply reach out to our team by calling (901) 699-4779  or  request a free proposal here, and we'll guide you, ensuring a smooth onboarding experience tailored to your specific needs.

View all deliverables for Facebook Advertising*

Ad Strategy & Planning


Audience Research & Targeting


Ad Creatives & Copywriting

Ad Campaign Setup

Budget Management

Ad A/B Testing Plan

Conversion Tracking Setup

Retargeting & Remarketing Campaigns

Lookalike Audience Creation

Performance Monitoring & Optimization

Competitor Analysis

Performance Reporting

Ad Compliance & Policy Management

Ongoing Strategy Recommendations

*Deliverables based on business strategy, scoping, hourly rate, requirements,  website size/needs/age, current platforms, etc. - deliverables listed as given in an ideal scenario