Ever wondered how many potential customers vanish after visiting your website?

94% of people who visit your site don’t make a purchase or contact request the first time they visit your site. How many times do you actually purchase the 1st time you visit a website? How many items are left in your Amazon shopping cart? Retargeting helps to solve that.


Convert more of the customers that you spend budget on.

Maximize the effectiveness of your advertising spend by reigniting the interest of potential customers who've interacted with your brand but didn't convert. Our retargeting strategies are designed to deliver tailored messages that entice these warm leads back to your website, significantly improving your conversion rates and ensuring a higher return on your investment.

What do our Retargeting Ads services include? 

Rediscover the potential in missed opportunities with our Retargeting Ads services, designed to woo back the ones that got away. It all kicks off with a deep dive into your website traffic, picking out those visitors who flirted with your offerings but didn’t seal the deal. Armed with this insight, we whip up personalized ad campaigns that follow these almost-customers on their digital journey, reminding them of what caught their eye in the first place. Our retargeting ads are like little nudges, gently steering them back your way, keeping your brand the hero of their story.

But we don’t stop at just reigniting old flames. Our services are a blend of continuous nurturing and fine-tuning to ensure your retargeting ads are not just seen, but also felt. We’re all about analyzing the nitty-gritty, tweaking the creatives, and adjusting the sails to ensure we’re catching the right winds. And of course, we keep you in the loop with detailed reports that don’t just skim the surface, but dive deep into the performance and ROI of your campaigns. With our Retargeting Ads services, we’re not just bringing back lost leads, we’re building bridges for lasting relationships between your brand and your audience.

Pixel-Based Retargeting

Our agency employs pixel-based retargeting to meticulously track your visitors' behavior, enabling us to craft personalized ads that reignite their interest and drive them back to your site for increased conversions.

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List-Based Retargeting

Utilizing list-based retargeting, we leverage your existing contact lists to deliver tailored retargeting campaigns via email, nurturing those relationships and guiding leads further down the sales funnel.

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On-Platform Retargeting

Our on-platform retargeting strategies harness the power of platforms like Facebook and LinkedIn to re-engage users with bespoke ads, turning their initial interest into tangible sales and revenue.

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Cross-Device Retargeting

We ensure a consistent and engaging user experience across all devices through cross-device retargeting, maintaining the conversation with your audience whether they switch from mobile to desktop or vice versa.

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Dynamic Creative Retargeting

Our dynamic creative retargeting strategies optimize ad content in real-time, ensuring each user receives a personalized ad experience that resonates with them, driving higher engagement and conversions.

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Sequential Retargeting

We’re different from other agencies because  we move your customers through sequential retargeting, we create a narrative with evolving ad content based on user interactions, guiding them through a well-structured conversion funnel that leads to increased sales and revenue.

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Looking for plans and pricing?
Get a custom Retargeting plan

Custom Retargeting Plans

Starting at $1,000

Discuss your business goals

We’ll work with you to decide both short and long-term objectives so we create a Retargeting Plan that works towards your goals.

Analyze your market and competitors

We'll dive into your competitors - find strengths and weaknesses - to determine the best action plan.

Review your roadmap

Lastly, we'll review your roadmap and give you a clear process that shows you exactly what should happen when.

Included in All Plans

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    Personalized Retargeting/Remarketing, tailored for prospective and current customers, including strategic targeting, sequential ads and data-driven analysis to enhance brand visibility and customer engagement

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    Roadmap with priorities that allow you to understand exactly what needs to get done when

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    Data-backed recommendations

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    All-in-one competitor snapshot

Benefits of Retargeting from Search Marketing Pros


Actionable & Prioritized Roadmap

Embark on a journey where every missed click is not a loss but a second chance, a lingering opportunity to re-engage and captivate. With our actionable & prioritized roadmap, we navigate through the nuanced landscape of Retargeting Ads, crafting a strategy that’s not just a plan but a narrative, ensuring every campaign, every interaction, and every conversion is a scene in your brand’s story of digital redemption and success.


ROI Growth

In the universe of Retargeting Ads with Search Marketing Pros, your investment doesn’t just work - it dances, twirls, and enchants. We turn your advertising budget into a spectacle of ROI growth, ensuring every dollar spent is a note in a melody of conversions, crafting a narrative of success that resonates across every click, every engagement, and every conversion.


Revenue That Keeps on Giving

Imagine a world where your Retargeting Ads aren’t just campaigns but a perpetual performance in the digital theater of your audience’s screens. Our strategies ensure that your platforms are not just converting but continuously performing, turning every missed click into a second act, every re-engagement into a standing ovation, ensuring your Retargeting Ads become a revenue stream that flows, uninterrupted and ever-prolific.


Experts On-Demand

Navigating the ever-evolving stage of Retargeting Ads requires not just expertise but a relentless pursuit of the new, the innovative, and the effective. With our on-demand experts, you have at your fingertips a team that doesn’t just understand Retargeting Ads but lives it, ensuring your campaigns are not just in the race but leading it, turning every insight into an opportunity, and every opportunity into a conversion.

Our Retargeting process

Step 1: Discovery

Our odyssey commences with a gentle, yet profound, exploration into your business objectives, where we seek not merely the metrics, but the soul that breathes life into your digital endeavors. We immerse ourselves into your brand, becoming one with the audience you seek to allure, and delicately unravel your existing retargeting campaigns, sketching the current narrative of your brand's digital saga.

Step 2: Analysis

With a palette of analytical finesse and digital curiosity, we embark on a meticulous exploration of your ad performance, audience engagement, and creative resonance. Our eyes dance over the rhythm of your click-through rates, the resonance of your ad creatives, and the melody of your conversion paths. This phase is about unearthing the hidden, yet potent, data-driven insights that will fuel our strategy, ensuring every ad, every pixel, and every conversion is a harmonious note in your brand’s symphony.

Step 3: Roadmap

Armed with a canvas of insights, we then architect a strategic roadmap that’s as visionary as it is actionable. This roadmap is your brand’s compass in the digital wilderness of Retargeting Ads, detailing a robust implementation plan adorned with clear milestones. We lay down a solid framework for meticulous campaign crafting, ensuring a rhythmic cadence of enhancement that propels your digital narrative towards a zenith of audience enchantment.

Pricing custom to you. Starting at $1,000.

Get started

Solving key challenges for different businesses

"The report provided by Search Marketing Pros was comprehensive and easy to understand. It outlined areas of improvement and provided actionable recommendations that we have implemented with great success. The team's expertise and attention to detail were evident throughout the audit process."

Justin True
CEO, JDT Advisors


Unlock 25% greater ROI with Search Marketing Pros  Retargeting Advertising

Search Marketing Pros


Dedicated account manager to work with your team


All-in-one platform and reporting to see Retargeting ROI in real-time


Plans built to meet your business objectives, competitive advantages and market changes


Full view project management, help desk and direct client phone

Typical Retargeting Ads Agency


Dedicated account manager that may respond when convenient


Multiple reporting and/or lagging in reporting tracking things that don’t move ROI


Duplicate checklist used on every company and industry


Dedicated account manager to work with your team

In-house Marketer


Team member with the best intentions that can’t keep up with changing digital environment


Reports when things go well, but won’t show when things go wrong (and may not know why)


Has the drive to finish, but with limited resources, can only address so many things at once


Dedicated account manager to work with your team

Learn more about Retargeting & Remarketing

What is Retargeting?

Retargeting is like a friendly nudge to those who visited your website or app but didn't make a purchase or take a desired action. It's about showing tailored ads to these folks as they surf other parts of the web, enticing them to come back and complete a transaction.

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Retargeting vs Remarketing: What's the difference?

Though often swapped, retargeting usually talks about online ad placements to re-engage non-customers based on their past online or offline behavior. On the flip side, remarketing is focused on reconnecting with current customers.

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Using Sequential Retargeting for More Conversions

Sequential Retargeting is like narrating a compelling story to your potential customers, where each chapter entices them to turn the page, drawing them closer to the grand finale of conversion. Unlike the one-size-fits-all retargeting, Sequential Retargeting unfolds a curated journey, presenting a series of tailored ads that build upon each other, each one reigniting curiosity and nudging the audience a step closer to making a purchase.

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Retargeting FAQs

How does Retargeting work?

Imagine retargeting as a digital reminder. It operates through a tiny piece of code, known as a pixel, placed on your website. This pixel gathers anonymous data on your visitors, which is then used to display relevant ads to them as they browse other online spaces.

Why is Retargeting a big deal for my business?

Retargeting is your second chance at making a first impression. It helps re-engage those who showed a spark of interest in your offerings but didn’t make a purchase. It's about keeping your brand in their thoughts and encouraging them to return and complete a transaction, boosting your conversion rates and ROI in the process.

What platforms are popular for Retargeting?

The quick answer is any online place your customers hang out on. The usual suspects for retargeting include the Google Display Network, Facebook, Instagram, LinkedIn, and TikTok. These platforms help you reconnect with your audience in the digital places they love to hang out.

How do I gauge the success of a Retargeting campaign?

Success in retargeting can be seen through various lenses like click-through rates (CTR), cost per click (CPC), cost per conversion - but the main ones that matter are conversion rates, revenue and the overall bang for your buck, also known as return on ad spend (ROAS).

Pixel-Based vs List-Based Retargeting: What's the scoop?

Pixel-based retargeting is about gathering data on all site visitors through a pixel, while list-based retargeting needs a pre-made list of contacts, often used for email retargeting campaigns.

Can I slice and dice my audience for better Retargeting?

Absolutely! Segmenting your audience based on their actions, interactions, or demographics can lead to more personalized and effective retargeting campaigns.

How do I keep my Retargeting ads from being a bother?

Striking the right chord in retargeting means avoiding ad overload. This can be done by setting frequency caps, mixing up ad creatives, and ensuring your ads are relevant and add value to the user's experience.

How do I get started with Retargeting Agency services?

Getting started with Search Marketing Pros Retargeting services is quick and seamless. Simply reach out to our team by calling (901) 699-4779  or  request a free proposal here, and we'll guide you, ensuring a smooth onboarding experience tailored to your specific needs.

View all deliverables for Retargeting*

Retargeting Strategy Plan


Audience Segmentation & Research


Pixel Setup & Configuration

Creative Asset Development

Ad Copywriting

Campaign Setup & Launch

Landing Page Optimization

Bid Management & Optimization

Frequency Capping

Performance Monitoring & Analysis

A/B Testing & Optimization

Reporting & Analytics

Campaign Adjustments & Optimization

Retargeting List Management

Cross-Platform Retargeting

Compliance & Privacy Management

Feedback Collection & Iteration

*Deliverables based on business strategy, scoping, hourly rate, requirements,  website size/needs/age, current platforms, etc. - deliverables listed as given in an ideal scenario