Is your local business a hidden gem, waiting to be discovered?

By partnering with Search Marketing Pros, you'll have the opportunity to maximize the potential of Google Local Service Ads. We'll optimize your ad campaigns, manage lead capture, and ensure timely and effective responses, helping you convert leads into loyal customers and drive business growth.


Don't miss out on the opportunity to elevate your local business with Google LSA.

Contact Search Marketing Pros today and take advantage of our industry-leading expertise in Google Local Service Ads. Let us help you increase your visibility, attract more local customers, and maximize your business's success. Get started on the path to successful online advertising with Search Marketing Pros now!

What do our Local Service Ads include?

Step into a realm where your local business isn’t just seen, but celebrated, with our stellar Local Service Ads management services. We’re not just offering a service - we’re extending an invitation to the local limelight, exclusively tailored for businesses hungry to harvest the rich rewards of Google's local advertising platform. Our savvy isn’t just in understanding the mechanics of local services ads, it’s in mastering the art of capturing leads between your brand and your local admirers on Google's bustling advertising stage.

Our brigade of digital craftspeople doesn’t just stay updated with Google Local Service Ads, they pop up and gleam in the eyes of customers before any other ad or listing. From managing your Google Local Service Ads to crafting local advertisements that resonate, we wield the digital brush with a flair that turns your business into a local masterpiece. Ready to become the local digital darling? With us, your journey from being a local business to becoming the local business is just a campaign away!

Local Service Ads Setup

Our Local Service Ads Management Services include expert setup of your local service ads to ensure optimal performance and visibility.

Send Me a Free Quote

Ad Creation and Optimization

We excel at creating and optimizing compelling ads that maximize click-through rates and drive conversions for your business.

Send Me a Free Quote

 Reviews & Ratings Management

Our dedicated team manages and enhances your reviews and ratings to build trust and attract more customers to your services.

Send Me a Free Quote

Lead Tracking & Reporting

With our lead tracking and reporting capabilities, we provide valuable insights and analytics to help you understand the effectiveness of your local service ads.

Send Me a LSA Proposal

Looking for plans and pricing?
Get a custom Local Service Ads plan

Custom Local Service Ads Agency Plans

Starting at $1,000

Discuss your business goals

We’ll learn and work with your short-and-long-term goals - to create a Local Service Ads plan that works towards your goals.

Analyze your market and competitors

We'll dive into your competitors - find strengths and weaknesses - to determine the best action plan.

Review your roadmap

Lastly, we'll review your roadmap and give you a clear process that shows you exactly what should happen when.

Included in All Plans

  • green_true

    Full-scale management of Local Service Ads (LSAs) from Google, including account setup, service area targeting, budget optimization, and performance tracking for increased local visibility and lead generation

  • green_true

    Roadmap with priorities that allow you to understand exactly what needs to get done when

  • green_true

    Data-backed recommendations

  • green_true

    All-in-one competitor snapshot

Benefits of Local Service Ads from Search Marketing Pros


Actionable & Prioritized Roadmap

We’ll work with you to decide both short and long-term objectives so we create a Local Service Ads Plan that works towards your goals.


ROI Growth

With the instant billboard of Local Service Ads, we dive into a realm where every dollar spent works tirelessly towards growing your ROI by driving down CPL.


Revenue That Keeps on Giving

Local Service Ads serves  as a sustainable revenue driver, providing returns year-after-year, unlike other channels that have shifted towards a pay-to-play model.


Experts On-Demand

Staying on top of all of the trends for Local Service Ads is a full-time job itself. With over 12 years of experience at the enterprise and SMB level, we know trends inside and out.

Our Local Service Ads process

Step 1: Discovery

Our expedition commences by immersing ourselves in the essence of your brand, understanding the local objectives you strive for, and the community you aspire to serve. We become acquainted with the rhythm of your existing Local Service Ads endeavors, meticulously sketching the narrative of your brand's local digital outreach thus far.

Step 2: Analysis

With a blend of analytical finesse and local market acumen, we dive into an exhaustive examination of your advertising landscape. Our eyes dance over the rhythm of your ad performance, the resonance of your service categories, and the melody of your local competitor landscape. This phase is about unearthing the hidden, yet potent, data-driven insights that will fuel our strategy, ensuring every local ad is a beacon of opportunity.

Step 3: Roadmap

Based on the analysis, we develop a customized roadmap outlining the specific steps and strategies required to optimize your Google LSA’s and what are the next steps in priority order. This roadmap gives you a step-by-step actionable process to make major changes in the order that will drive the most impact. 

Pricing custom to you. Starting at $1,000.

Get started

Solving key challenges for different businesses

"Search Marketing Pros exceeded our expectations by launching effective Local Service Ads campaigns that resulted in substantial year-over-year growth in lead generation, significantly boosting our bottom line. I highly recommend Search Marketing Pros for their extensive digital marketing expertise and hands-on approach to driving success!"

Russ Sneed
CEO, Master Lawn

Solving key challenges for different businesses

"The report provided by Search Marketing Pros was comprehensive and easy to understand. It outlined areas of improvement and provided actionable recommendations that we have implemented with great success. The team's expertise and attention to detail were evident throughout the audit process."

Justin True
CEO, JDT Advisors


Unlock 25% greater ROI with Search Marketing Pros  Local Service Ads

Search Marketing Pros


Dedicated account manager to work with your team


All-in-one platform and reporting to see Local Service Ads ROI in real-time


Plans built to meet your business objectives, competitive advantages and market changes


Full view project management, help desk and direct client phone

Typical SEM Agency


Dedicated account manager that may respond when convenient


Multiple reporting and/or lagging in reporting tracking things that don’t move ROI


Duplicate checklist used on every company and industry


Dedicated account manager to work with your team

In-house Marketer


Team member with the best intentions that can’t keep up with changing digital environment


Reports when things go well, but won’t show when things go wrong (and may not know why)


Has the drive to finish, but with limited resources, can only address so many things at once


Dedicated account manager to work with your team

Learn more about Local Service Ads

What Are Local Service Ads?

Local Service Ads are a highly effective advertising tool provided by Google, designed specifically for local service providers. These ads are prominently displayed at the top of search engine result pages (SERPs) when users search for relevant services in their local area.

Local Service Ads differ from traditional Google ads as they feature the provider's business name, phone number, and reviews, giving users quick access to essential information.

They are especially beneficial for industries such as home services, electricians, plumbers, and locksmiths, allowing them to connect directly with potential customers in their target location. Local Service Ads are a powerful way for businesses to increase their visibility and attract qualified leads.

Send Me a Proposal

How to Optimize Google Local Service Ads?

To optimize Google Local Service Ads (LSAs), start by completing your Google Business Profile (formerly Google My Business) with accurate information. Choose the right services to promote, define your service areas and availability, and ensure you are verified and licensed. Collect positive reviews from satisfied customers to boost credibility. Offer competitive pricing and respond promptly to customer inquiries. Monitor performance metrics, set an appropriate budget and schedule, and continuously optimize your LSAs based on data insights. By following these steps, businesses can improve their LSAs' visibility, attract more local customers, and enhance overall ad performance.

Send Me a Proposal

Who's Eligible for Local Service Ads?

Typically, LSAs are open to service-based businesses in specific industries, such as locksmiths, plumbers, electricians, HVAC technicians, garage door professionals, house cleaners, and others. To be eligible for LSAs, businesses must go through a verification process, provide relevant licensing information, and demonstrate compliance with Google's policies. Google keeps expanding its list of available services, so make sure to check to see if it's up-to-date.

Send Me a Proposal

Are Local Service Ads Worth It?

Local Service Ads (LSAs) can be worth it for many service-based businesses, especially those in industries like locksmiths, plumbers, electricians, and others.

LSAs offer several benefits, including increased visibility in Google search results, a verified and trusted badge, pay-per-lead pricing, and the ability to attract local customers actively searching for services.
The pay-per-lead model allows businesses to only pay for relevant leads, making it a cost-effective advertising option. However, the effectiveness of LSAs can vary depending on the industry, location, competition, and the quality of services offered.

For some businesses, LSAs may result in a steady stream of qualified leads, while for others, it might not be as effective. It's essential to track and analyze the performance of LSAs to determine their ROI and decide if they are a worthwhile investment for your specific business.

Send Me a Proposal

Local Service Ads FAQs

What are Local Services Ads?

Local Service Ads are a type of advertising platform provided by Google that allows local businesses to promote their services directly to customers in their target area.

How do Google Local Service Ads differ from regular Google Ads?

Google Local Service Ads are specifically designed for local service providers and prominently display business information such as name, phone number, and reviews. They appear at the top of search results and have a pay-per-lead pricing model.

 Are Local Service Ads only displayed on Google search results?

Local Service Ads primarily appear on Google search results, but they can also be displayed on Google Maps and the Local Services website.

Can I track the performance of my Local Service Ads?

Yes, Google provides reporting and analytics tools to track the performance of your Local Service Ads, including lead tracking, customer interactions, and campaign metrics.

How can Local Service Ads benefit my business?

Local Service Ads can benefit your business by increasing your online visibility, attracting more local customers, and driving qualified leads. They also enhance trust and credibility through customer reviews and ratings.

Should I hire an agency to manage my Local Service Ads?

Hiring an agency with expertise in managing Local Service Ads can be highly beneficial. They can optimize your campaigns, handle ad creation and optimization, manage reviews and ratings, and provide valuable insights and reporting to maximize your advertising ROI.

What should I look for in a Local Service Ads management agency?

Look for an agency that has experience managing Local Service Ads, a track record of success, certified professionals, and a customized approach that aligns with your business goals and target audience.

How long does it take to see results from Google LSA’s?

The timeframe for seeing results with Local Service Ads can vary depending on factors such as competition, industry, and your advertising budget. Generally, you can start seeing leads and conversions within a few weeks of launching your campaigns.

Can I target specific locations with Google Local Service Ads?

Yes, Local Service Ads allow you to target specific geographic locations down to the zip code, enabling you to reach customers in your desired service area.

What is the cost of running Local Service Ads?

Local Service Ads operate on a pay-per-lead model, meaning you only pay when a customer contacts you through the ad. The cost per lead can vary depending on factors such as industry and location. Generally, Google LSA's offer a lower CPL (Cost-Per-Lead) when compared to Google Search Ads for lead-based services.

How do I get started with Local Service Ads?

Getting started with Search Marketing Pros Local Service Ads services is quick and seamless. Simply reach out to our team by calling (901) 699-4779  or  request a free proposal here, and we'll guide you, ensuring a smooth onboarding experience tailored to your specific needs.

View all deliverables for Local Service Ads*

Account Setup and Verification


Business Profile Optimization


Service Area Definition

Budget Management

Lead Management

Account & Profile Creative

Ad Scheduling

Ad Performance Monitoring

Performance Reporting

Keyword and Category Selection

Ad Extensions Setup


Call Tracking

Budget Optimization

Local Search Optimization

Performance Optimization

Compliance & Policy Management

Appointment Scheduling

Availability Management

Local SEO Recommendations

*Deliverables based on business strategy, scoping, hourly rate, requirements,  website size/needs/age, current platforms, etc. - deliverables listed as given in an ideal scenario