Terminix Service Inc.
May 2023

How we helped Terminix Service Inc. increase their #1-#3 keywords 88%

A renowned pest control company, TSI approached us to improve their website’s local visibility. We developed a comprehensive strategy that encompassed both on-page and off-page optimization, which resulted in a 88% increase in their #1-#3 Keywords. Learn more about how we did it!


Search Engine Optimization


Google and Bing

Result 1

Top #1-#3 Keywords

Result 2


Project Overview

Terminix Service Inc. (TSI), a renowned pest control and extermination services company, approached Search Marketing Pros to enhance their online visibility. While TSI had established a strong brand presence, they needed assistance in effectively showcasing their expertise to search engines.

Our Primary focus was to:

  • Improve their website’s local visibility
  • Increase third-party visibility for local entities


To address TSI's SEO challenges, we developed a comprehensive strategy that encompassed both on-page and off-page optimization techniques. We began by conducting an in-depth analysis of TSI's website and keyword landscape to identify the areas of improvement. Through meticulous research and industry insights, we identified the top #1-#3 keywords that were critical for TSI's organic search performance.

Next, we executed a robust optimization plan that included strategic keyword placement, content enhancements, and technical optimizations. By incorporating these SEO best practices, we ensured that TSI's website content aligned with search engine algorithms, making it more relevant and authoritative in the eyes of search engines.

Simultaneously, we recognized the significance of local visibility for TSI's business. We implemented targeted local SEO strategies to enhance their presence in the communities they served. This involved optimizing location-specific landing pages, creating accurate and consistent business listings across relevant directories, and leveraging customer reviews to bolster credibility and reputation.


Our efforts yielded remarkable results for TSI. By optimizing their website and focusing on the top #1-#3 keywords, we achieved an impressive 88% increase in their rankings within search engine results pages (SERPs) for these crucial keywords. This improved visibility significantly enhanced TSI's online presence and increased their organic traffic.

Furthermore, our local SEO initiatives resulted in a substantial 25% increase in lead forms for TSI. By optimizing their local entities' visibility across various online platforms, we successfully connected TSI with their target audience at a local level, driving higher engagement and conversions.

Don't take our word for it, take theirs!


“We are thrilled with the results that Search Marketing Pros has delivered for us,” said Trevor Knox, VP of Marketing at Terminix Service Inc. “Their high-impact SEO strategy has had a tremendously positive impact on our business, helping us reach new customers and expand our visibility in ways that we never thought possible. We truly believe that Search Marketing Pros is one of the best in the business, and we look forward to continuing our partnership with them.”

Trevor Knox
VP of Marketing at Terminix Service Inc.

“Search Marketing Pros went above and beyond by launching successful Paid Social Ads and YouTube Ads that greatly contributed to our overall online visibility and engagement. The targeted approach and compelling creatives they developed led to increased brand recognition and attracted a highly relevant audience to our offerings.I highly recommend Search Marketing Pros for their comprehensive digital marketing services and roll up the sleeves mindset!”

Russ Sneed
CEO, Master Lawn

"I worked with the team at Search Marketing Pros on our company's pillar and cluster pages. After thorough research and analysis, the pages were optimized to improve search engine visibility and user experience, resulting in a substantial increase in organic traffic and higher rankings for our key industry keywords. Their expertise in search marketing and their ability to provide strategic recommendations were invaluable in achieving the desired outcomes. I highly recommend Search Marketing Pros for their expertise in pillar and cluster pages development."

Kailani Joy
Head of Marketing & Communications, Keep Financial

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